Why coaches are necessary

One of the most impressive things my husband has ever done was take apart his old 300ZX and put it back together again. And when I mean take apart, I mean every little nut and bolt that comprised the underbelly of his car–and what essentially made a car, a car–was all spread out on his parent’s garage floor like a jigsaw puzzle pieces. Two days later, after he fixed whatever it was he needed to fix, it was all put back together and running. Minus a handful of bolts.

All of the bits and pieces boggled my mind. (And I’m sure boggled his parents, who were hopeful to get their garage back sometime soon.) But what was most impressive was that he didn’t use any special tools. Just the same old lifts and toolbox tools he and his dad owned.

The husband isn’t just car-handy, but everything handy. He doubled the value of our house and land with all the upgrades and renovations that he installed himself. And I’m not talking the stuff you see on HGTV. I’m talking all the dirty, grimey, tedious behind-the-scenes stuff that they cut out of the shows, like installing an HVAC system, creating a proprietary whole house water filter, rebuilding an entire bathroom from the 2X4s up…all with the same simple tools that anyone else would own.

THE PROBLEM WITH TOOLS

I have access to all my husband’s tools. They’re racked neatly in my basement on industrial shelves. They make a great backdrop while I workout next to them.

Yet, I would not have the first idea how to build a car or build our house. I know their intended purpose, of course. I’ve been able to function OK following DIY manuals. But to have the vision to know what other potential the tools have and use them to fill that purpose? Uh, no.

This same kind of ambiguity plagues me when I see people or businesses selling tools. Instead of screwdrivers or wrenches, they’re selling software and automation systems for businesses. They’re all there to help the business professional and entrepreneurs create simple and intuitive processes.

But there is a missing component to many of these sales pitches and that’s the how. How do I use these products in my business? How does this fit my specific gap and need?

I’m looking at it all and I’m seeing the gap. I own and can competently use all the common business tools out there from email marketing to social media to web design. But at the moment it’s very much how I’m looking at the tools that are in my basement: I know how each tool works. I don’t know how to use them to build a house.

For that I need a house-building expert.

FIND THE RIGHT PERSON, NOT THE RIGHT TOOL

It turns out that I’ve been seeking information from the wrong side. I didn’t need the developers to tell me how to use their tools or ask them how this will help my business. I needed to ask a business professional how they used the tools in their business. What are their best practices, how do they unleash the tool’s potential?

That’s exactly how I came to realize that I needed a business coach, even though I’ve been in business for years. I know how to run a corporate business, but I’m a new entrepreneur. I have always used a system already working. I need to be able to design the actual system I need for my own business.

(This is probably the frustration people feel when they see all the food choices and workout choices available. They see it all, and have the information in front of them, but don’t know how to put it together to create a lifestyle and system that works for them. Enter Certified Personal Trainers and Coaches!)

This is also the plot twist in Tools of Titans–yes, they are awesome interviews and life stories about different successful people. It also shows you that ANYONE can become successful given the right mix of tools and drive. But the one thing they also ALL had in common (but were referred to more subtly) were mentors, coaches, and guides to make them effective. They all had someone whom they admired, who had walked the path ahead of them a bit, and helped steer them in the right direction.

Do you have a coach or mentor that you use and admire? If so, why? Or how have they impacted your life? Feel free to share in the comments below.

Thank you for reading!

xoxo

Liza

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