I can understand how people can feel duped when marketers sell them something. Most of the time, what really sells is the idea of simple and convenient.

I’m the prime audience for marketers. When I see a food commercial, I’m immediately hungry and want to eat. When I see a campaign for a new makeup release, I’ll immediately want it. When I see a new exercise program, I want to jump on board.

Then of course my rational mind comes in and brings me back in line with my financial and health goals and tells me that just because something is pretty doesn’t mean I need it in my life. And just because something looks simple to use, doesn’t mean it will be easy to get the results I want.

For example…

If simple were easy, everyone would be at their ideal health and fitness goals because the answer is scattered everywhere: eat real food and move more. Everyone I know from all health levels knows that they ought to be eating more greens and fruits; they just don’t.

But simple choices are rarely easy to make. It’s not easy to choose the healthy option when it’s more expensive than the dollar burger. It’s not easy to choose water when your friends are drinking beer. It’s not easy to cook a meal when you pass five fast food joints between work and home and you still have a million errands to run. It’s not easy to get up before dawn to work a body that just wants to sleep.

It’s especially not easy to continue to make those healthy choices when you don’t see results.

However.

We’re not doomed to being stuck.

We’re already past the first hurdle: awareness. At least we are aware that we are trying. We are aware of our goals. We are aware of our obstacles. We are aware of our excuses. We are aware that this new process we are embarking upon is hard.

So we accept it. Not the excuses. The awareness. The reality that this new process is hard. Only then can we really tackle the goal and treat it with the mindfulness it deserves. Only then can we decide if it’s truly worth it to us to continue.

I think I really like this topic, so I’ll continue my train of thought tomorrow…

How about you? Do you have any goals that are constantly on your To Do Lists, but never seem to gain traction on? I’d love to hear about it!

Thanks for reading,

xoxo

Liza